Satoshi Services
Campaign Allocator
Confidential · Live Working Document
Co-Build Session

A pilot budget, honestly allocated.

This is a working canvas, not a proposal. We agree the budget, you define what success looks like, and we allocate together — line by line — across creators and events.

01

Brand & Session

Who's at the table and what they sell.
Brand
Primary Contact
Category / Vertical
Product / Offer
02

Pilot Budget

What you're prepared to spend to find out.
Total Pilot Budget
USD $
Suggested pilot range: $50,000–$100,000. The sidebar tracks against this figure live.
03

The Allocation

Tick what's in. Edit any number. The sidebar follows.
Audience
Profile
Line Item
Based in
% of Budget
Sub-total ($)
Reach / $
Bitcoin Creators0 / 13 selected
Bitcoin Events
0 / 9 selected

Tick what's in, then enter what % of the pilot budget each placement gets (ticked rows should add up to 100). This is the plan agreed in the session. Each creator gets a unique app-install code; the installs / tip uses / usage they drive are entered later in the Results section, where they're attributed back to each creator.

04

How We'll Know It Worked

You define success. We allocate to deliver it.
In your own words: what does a successful pilot look like 90 days after launch?
Value to Rumble — by engagement
The wallet is a free install, so define what each outcome is worth to Rumble. These set the value of each engagement used in The Results (section 06) and Return on Spend (section 07).
Value of an app install ($)
Value of an app tip use ($)
Value of ongoing app usage ($)
Primary Metric
Target total app installs
05

Measurement Window

How long until we measure — and what counts as success.

Content is created and presented in June 2026. Success is measured over an agreed window after the campaign goes live — each creator is tracked individually (unique install code), so app installs, tip uses and usage are attributed per creator and entered in The Results (section 06). Set the period and the success bar with Rumble.

Content live
Measurement period
Review / measurement date
What success looks like
06

The Results

Gathered 1–3 months later. Entered per creator.

After the measurement window, enter the installs, tip uses and usage each allocated creator drove via their unique install code. Only creators allocated in section 03 appear here. Each row is valued at the figures in section 04 and shows that creator's ROI on their slice of the budget.

Results gathered on
Creator / Placement
Allocated $
Installs
Tips
Usage
Value
ROI
07

Return on Spend

What the pilot delivers Rumble — and the multiple on top.

The point of the pilot: Rumble pays the budget, the creators secure app installs (and tip use / usage) — each tracked by a unique install code — valued at the figures in section 04. The total value delivered and the ROI over the spend update live from the results in section 06.

Value to Rumble
—
installs × value + tip use + usage
ROI on Pilot Spend
—
value to Rumble ÷ pilot budget
Net Gain over Spend
—
value to Rumble − pilot budget
08

Agreed Next Step

One calibrated action. Dated.
What we both agree happens next
Signed off — Rumble
Signed off — Satoshi Services

Built for the Justin Henry co-build session, June 2026. Working allocation only — final terms, creator availability, and event slot holds confirmed in writing post-session. Vertical lockout activates on signed scope. The brand contracts and pays each creator and event directly — deliverables and payment terms are agreed and signed between the brand and the creator / event, typically structured as a 3-month monthly retainer. The event / creator pays Satoshi Services a % of revenue for each brand placement / project.